Urgent Message for anyone selling to business
Do you need to boost sales this week?
Is your sales team failing to match last month's results?
Would you like the key to growing sales immediately?
Hello fellow sales professional,
My name is Ken Robinson and I am the CEO and Publisher of one Australia’s leading corporate newsletter publishing houses, working with companies both small and large across Australia and New Zealand. My success has been possible because I followed a powerful sales process I developed over the past decade.
That experience has now enabled me to produce a workshop that will teach you a step-by-step proven process on how to successfully increase sales selling in today's business-to-business market!
Since the first workshop, the response from the business community has been overwhelmingly positive. Many of these leading professionals have been so impressed with what they took away from the workshop that they have kindly agreed to be interviewed on camera discussing their thoughts about the one-day workshop they attended.
What does the Managing Director of one of Newcastle's leading firms have to say about this one day workshop?
EMSigns - Managing Director - Mr. Robert Melville sent six team members to one of our workshops. So impressed with his team's feedback, Robert decided to attend the next workshop we had with his General Manager, Ian York.
Robert was so motivated by our program that he has asked us that when we travel interstate with the workshop, to let him know as he has other interstate staff who would benefit from attending.
In this video Robert talks about his experience...
EM Signs Managing Director - Mr Robert Melville
The methods I will be teaching are based on my real life experience selling for the past 11 years.
My challenge each week as a salesperson is to:
- On average cold call and book 15 to 20 appointments in an interstate city which must be covered by me within three days.
- Bring home without fail each week several sales (contracts from six to 12 months in length) that enable me to not only run my company but allow us to grow the business in new markets.
This may not sound hard, but remember I am the only salesperson in my company selling our corporate newsletter program and I have five other full-time staff members working for me who are dependent upon me succeeding. If I fail then they don’t have jobs; they don't get paid their weekly wages.
One of the companies who purchased our corporate newsletter program is a residential home builder - Montgomery Homes. In the video below, their Sales Manager Dean Allison comments on our newsletter porgram and the recent sales workshop he and six members of his team attended:
When I first started selling it was a tough sales and marketing environment. I had a choice, give up my dream of having a first-class sales career, or adapt my sales and marketing approach to learn how to sell a service from a ‘no name’ company to senior management teams in a market where competition was fierce.
Because of the difficult lead generation and selling environment in those days, I had no choice but to take aggressive, proactive steps to be successful. So I studied what made my prospects buy and what type of marketing communication made them respond.
Then, I developed a step-by-step process on how to market and sell my services. A process that I will teach you how to apply to your selling environment in my next workshop.
To find out the benefit sales people gained from our last workshop, please play the following videos as participants in last month's workshop share their thoughts about attending the workshop:
Attendees share their thoughts on the workshop:
Pride Coaching Managing Director - Mr Ritchie Williams
Newcastle Security - John Murray
Nett Knowledge - Adam Price, Managing Director
Telstra Business Centre Hunter -
Sales Consultant, Heath Aitkens
What will you learn at the workshop?
Click here for course outline
Why is my sales approach different?
Click here for Ken Robinson's biography
Why is this workshop will help you sell in today's market?
The sales and marketing environment of the past 18 months is much like the economic environment I faced when I first started selling. If your sales approach isn’t producing the numbers you want, you now have the opportunity of going behind the scenes and learning a system I use daily that has steadily built my business over the past 10 years to the position it is in today – one of the country’s leading newsletter publishing houses.
Throughout this time, I have consistently updated, tested and refined my sales and marketing methods over and over again. I have proven through two recessions that my sales approach works.
Not only that, my clients have in many cases seen a fourfold increase in their sales through my sales writing efforts.
To give you an idea of the success my clients have had using my methods, let me share with you the results of three projects where I used my sales skills to write sales copy that resulted in a massive return to each of my clients:
Example No. 1 -Six sales worth $300,000 in under a month from 500 mailouts
I produced a newsletter for SkyCool Pty Ltd, a roofing insulation manufacturer in Sydney, which when mailed to 500 of their prospects generated six sales worth $300,000 within less than a month's time.
As their Managing Director, Rex Lehman, explained to me:
“. . . your newsletter saved our sales team one year of selling time by producing six sales proposals worth over $300,000 in under a month!
“Both myself and our sales team were extremely pleased when the first telephone call came in from a CEO of a large club, wanting a detailed proposal.
“Normally, to get the same result, one of our sales team would have made a number of presentations over several months to various levels of management in that club, followed by numerous phone calls. The hardest part of working with your newsletter program was that we had to mail out the newsletter before the orders started coming in.”
Having had significant success with our marketing program Rex Lehmann decided to attend our workshop with his entire sales team. What did Rex Lehmann think about the workshop?
Skycool - Managing Director, Rex Lehmann
Example No. 2 -One deal worth $20,000,000 was achieved in only two days.
I produced a newsletter for Burgess Rawson in Melbourne, which when mailed to key senior executives at the Coles Supermarket group led to a deal worth $20,000,000.
Example No. 3 -Sales of new homes worth $1,400,000 in under three weeks.
I produced a newsletter for Urban Homes, a residential homebuilder in Brisbane, which when mailed to households in three suburbs generated sales of new homes worth $1,400,000 in under three weeks.
The sales approach I used in writing each of these newsletters was based upon the same sales process I have used to convince each of these companies to become clients of ours in the first place.
Now utilising my years of experience, I have produced a one-day workshop that will teach you a step-by-step proven process on how to sell in the business to business market!
What's more, my methods have been tested across a whole variety of industries throughout Australia and New Zealand.
What will you learn at the workshop?
Click here for course outline
In my one-day workshop, I will be sharing with you my cold calling approach, my face-to-face selling approach, plus my sales writing techniques that have not only built my business, but have grown the sales of my clients across Australia and New Zealand.
If you want to take your sales career to the next level, then I invite you to complete the downloadable registration form on this website or call me on
0408 028 825.
As I write this letter to you, I would suggest you book as soon as you can as we
only have a limited number of seats left for this workshop.
So, please take the time right now to download the form, fill it out and fax it back to me before you or your staff miss out on this opportunity.
I look forward to seeing you at our next workshop!
Kind regards,
Ken Robinson
CEO and Publisher
Newsletter House Pty Ltd
02 4954 2100
P.S. Remember... with only a limited number of seats left your ticket must be paid in full for you to secure a place at this important workshop.
To book your ticket... click here